chevron down icon

MHERO 1 Launch Switzerland - A new Off-Road Icon, electrified.

Switzerland, 09.04.2023 – MHERO, the pinnacle brand of Mengshi Automobile Technology Company, makes its grand entrance onto the European stage, setting new benchmarks in luxurious off-road driving. As a trailblazer in technology and innovation, Mengshi, a subsidiary of the esteemed Dongfeng Motor Corporation, has earned global recognition. With the MHERO 1, the company introduces a new electrifying icon of mobility, poised to take Switzerland by storm.

The MHERO 1 embodies power, comfort, and luxury-class performance, all packaged in a boldly masculine silhouette that exudes confidence and dominance on and off the road. Boasting over 1,000 electric horsepower, this vehicle sets a new standard for off-road prowess, promising a driving experience like no other.

Available in Switzerland from April 2023, thanks to an exclusive partnership with NOYO AG, entrusted with the brand's distribution and service in the Swiss market, MHERO offers a service experience that surpasses even the most discerning customer's expectations.

THE MHERO 1 isn't just a vehicle; it's a vision—a vision to redefine the boundaries of off-road possibility while leveraging the benefits of electric innovation, ensuring both exhilarating performance and environmental responsibility. With the MHERO 1, this vision becomes a reality, unlocking a world of adventure, luxury, and sustainability.

Step into the future of sustainable off-road driving. Step into the world of MHERO.